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1,000 Mahindra Electric Vehicles power Lithium Urban Technologies fleet

Mahindra Electric, part of the USD 20.7 billion Mahindra Group and Lithium Urban Technologies, India’s largest zero emission service for employee transportation, today announced that their partnership has crossed the significant milestone of 1,000 Mahindra Electric Vehicles in the Lithium fleet. Having clocked 100 million ekms, with over 500 Mahindra EVs running more than 1 lakh ekms, this partnership is set to transform employee transportation solutions in India and drive ...

Mahindra Electric appoints Suman Mishra as CEO

Mahindra Electric Mobility Ltd. (MEML), part of the Mahindra Group, today announced the appointment of Suman Mishra as the Chief Executive – Mahindra Electric Mobility Ltd. (MEML) as a Whole-time Director with effect from August 14, 2021. She will also be the Chief Executive Designate for the Last Mile Mobility business (LMM). She moves from her current role of Senior Vice President - Business Transformation, Insights and Analytics (BIA) for the Automotive Sector. She will report to Raj...

Mahindra takes the covers Off its “Vision Thar.e” – Showcases All-New, Born Electric avatar of the iconic SUV

Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, the pioneer of the SUV segment in India, today unveiled the audacious “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.   Veejay Nakra, President – Automotive ...

Mahindra collaborates with music maestro AR Rahman for sonic identity & anthem “Le Chalaang” for its New Range of Born Electric Vehicles

Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, a pioneer in the SUV segment in India, today unveiled a ground-breaking sonic identity in collaboration with Padma Bhushan and Academy Award winner AR Rahman, emphasizing meaningful human experiences through sound. This new sonic identity showcases Mahindra's pursuit of sustainability and commitment to caring for the planet, highlighting the brand's connection between its Indian roots and ambitio...

The future is electric

Mahesh Babu, CEO, Mahindra Electric, tells TURN OF SPEED about its own battery technology, its powertrains, the EV revolution in India being led by two and three wheelers, and how it believes that India has a strong and stable policy in FAME. TOS: Tell us about the MESMA 48 platform. It is all the buzz, and is enabling so much at Mahindra Electric.  MB: Mahindra Electric Scalable Modular Architecture (MESMA) is India’s first electric architecture that has ...